Tablets are today's most important new medium. They are intimate, engaging, and represent a tremendous new opportunity for advertisers to engage with customers. TapEngage enables advertisers and publishers to work together to create advertising that takes full advantage of the power of tablets.
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Full screen is the natural ad format for tablets. Users treat full screen ads like full page print advertising, not heavy weight web interestitials.
Unfortunately, publishers often have different specifications for full screen ads and tablet screen sizes can vary drastically (don't forget to handle both portrait and landscape orientations). All the different combinations can make it daunting to add a full page tablet ad to your campaign.
The solution is the EngagePage. The EngagePage's modular design gives you flexibility while handling the complexity of building full screen tablet ads.
The EngagePage is easy to build and can be run across most tablet applications and websites. Talk to our to get your EngagePage today.
Web browsing is second nature for tablet users thanks to large screens and multi-touch interaction. In fact, users typically do even more browsing on tablets than they do on smartphones. Many web properties are now seeing 5-10% of their traffic coming from tablets.
But the majority of today's interactive display campaigns are based on Flash, a technology that is poorly supported by tablets. This means these campaigns fall back on less effective static creatives for lucrative tablet users.
EngageSpots make it easy to take advantage of tablets' multi-touch interfaces to bring rich and interactive creatives to traditional IAB units. They can even contain dynamic content to improve targeting and can be used in conjunction with retargeting efforts.
Contact our to get add an EngageSpot to your display campaigns.
Light Touch provides the magic behind EngagePage and EngageSpot. It handles all the complexity of serving ads to tablets: hosting assets for different screen sizes and orientations, trafficking into both tablet applications and websites, while tracking engagement metrics that other tool suites miss. Light Touch can also integrate with other data sources and retargeting services to enable dynamic content in ads.
Light Touch works with most popular ad servers and analytics tools so it will fit into your existing ad serving ecosystem.
Let our team of tablet experts help make your tablet efforts a complete success.
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If you need support with your existing tablet campaigns, our can help you reach your goals.